Case Studies & Handbooks

Nine Dots Australian Marketing Planning Handbook Series 1: Strategic Marketing Handbook

Author: Zeynep Roberts
Price (including GST): AUD$63.95

Fast Moving Consumer Goods (FMCG)

Author: Stephen H. Star, V.Kasturi Rangan, Marie Bell
Price (including GST): AUD$12.95

Citibank: Launching the Credit Card in Asia Pacific

Author: V.Kasturi Rangan
Price (including GST): AUD$6.95

Brand Management

Author: Kevin Lane Keller
Price (including GST): AUD$12.95

Marketing Strategy: Includes 3 Articles

Author: James C. Schroer, Kathryn Harrigan, Michael Porter, Joel A. Bleeke
Price (including GST): AUD$19.95

Marketing Through Minefields

Author: Harvard Business School Press
Price (including GST): AUD$29.95

10 Must-Read Articles from HBR

Author: Various
Price (including GST): AUD$29.95



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